1. Pick one channel

Yes, you should be on all platforms, but when you are just starting your brand, you have limited resources.

You are not just limited in money, but you are limited with time and energy.

It's better to master one channel versus trying to be everywhere inconsistently.

Criteria 1: Create where your customers are

If your customers aren't listening to podcasts, don't create a podcast.

Your customers might spend time on multiple channels, but narrow down where they are not first.

Criteria 2: Where do you feel most comfortable creating?

Whoever is in charge of the creation, what are their strengths?

Pick a platform that you can stay consistent in for the next 6 months.

Play to your strengths when you are limited in time and money.

2. Minimum Viable Output

What holds people back from creating on a platform like TikTok is they hear that they "need" to post 2-3 times a day.

Since they can't output 2-3 videos a day, they just never start.

First off - there is no data to back that claim specifically on TikTok.

Second off - to expect yourself to create at a high level and quantity consistently is foolish.

Come up with your Minimum Viable Output with your team.

Every week, how many posts/videos will you create on the channel you picked?

It's okay if it feels low - it should.

You can always beat that number, but we are trying to find the MVO.

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3. Build the backend system of creating.

Now that you have the number for your MVO, let's deconstruct it.

How are you going to get that content created for each week?

Is one person in charge or will it be a group effort?

Especially when you are starting out, set aside time to plan, shoot, and edit content.

To plan content, Goodo Studios uses Milanote to create storyboards and shot lists.

Planning content makes producing content easier.

I suggest coming up with the content ideas, shooting, and editing the week before so you are not stressed the day of trying to post.

4. Critique your work

The problem with doing a ton of content creation right away is that you are spending a ton of time creating content that might not work or be good.

By focusing on a smaller amount of content output, you can spend more time learning.

Every piece of content is a chance for you to learn more about your customers and what they want.

So if a video on TikTok does well, ask yourself why it did well.

Was it the messaging, length, style or something else?

You might have a few reasons why that video did well. Test it.

In the next few videos try ideas based on your insights. What did you find?

The more curious you are, the better you will get at creating content.

5. Scale your output

If you can hit your MVO target over 6 months, you are going to be a better creator, your brand will grow an audience, and you are ready to SCALE.

After 6 months I hope you are seeing some growth in your account and some profits.The easy next step is to increase your MVO within your one channel.

My suggestion is to double your MVO.

In order to double your output, you will need help.

Either you need to hire people to offload other work from whoever was making content so they can spend more time on the content creation or hire someone to take on the content creation.

If you hire someone from the outside, that frees some time up internally to start building out another channel so that you are not dependent on just one channel.

Over time you can expand to more channels and start building a media empire to help grow your audience and customer base.