How to Test Your Creative for Paid Media with Alexa Kilroy


As Facebook and Instagram ads change, many people’s strategies have changed. An overarching theme in paid media right now is to focus on the creative assets and let the content do the targeting. I wanted to bring on a non-agency perspective to media buying that might be refreshing for you! What works for one brand, might not work for your brand when it comes to sales or marketing. Every company is different, but hearing from inside a brand might inspire you on your next decision. 

Today’s guest is Alexa Kilroy, Senior Manager of Creative Strategy at First Day.

In this episode we will discuss:

  • How to build your strategy for marketing

  • What platforms are working and not working for First Day

  • Alexa’s process to test creative from start to finish

Show Notes

Follow Alexa on Twitter

Follow First Day on Instagram

Check out First Day’s Website

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