Influencer marketing has come a long way from Michael Jordan in commercials or Kim Kardashian posing with a makeup product. Influencers are not just athletes or people in People Magazine. There are people making full-time money on the internet by creating videos about their interests or creating content on various social media platforms. There are many niche audiences and brands that have the opportunity to partner with these influencers and creators to promote their products. There are a lot of ways to do influencer marketing so we brought in Brad Hoos to help you learn how to build an effective influencer program for your business. Today’s guest is Brad Hoos, the Chief Growth Officer of The Outloud Group, an influencer marketing agency as well as the founder of MuskOx, a DTC apparel brand.
In this episode, we discuss:
Common misconceptions about influencer marketing
How to start and scale your influencer program
How to track the effectiveness of your influencer marketing
Follow Brad on Twitter
Check out The Outloud Group
Shop at MuskOx