Shipping as a Marketing Tool with Casey Armstrong

2021-10-06


Have you ever been so excited to buy a product but when you get to the checkout, you see the shipping costs and/or timing and think, is it worth it? Maybe you walked away from buying that product because the cost of shipping outweighed the benefits of that product you were once excited to buy.

Shipping and logistics are not sexy compared to a cool commercial that you see on TV, but shipping and logistics are vital to the buyer’s experience. With the rise of Amazon, we expect fast shipping and cheap shipping. Understanding how to ship products to a customer and coordinate timing and budgets takes a lot of effort but if you want to succeed you need to understand shipping and logistics.

Today’s guest is Casey Armstrong, Chief Marketing Officer of ShipBob. ShipBob is an eCommerce Fulfillment Service for DTC Businesses and Casey works with many brands every day to show the power of how shipping and logistics can drastically change the business for the better.

In this episode, we discuss:

  • The evolution of shipping over the last few decades

  • How shipping can affect buyer behavior

  • Common mistakes brands make and how to overcome those challenges

Show Notes

Follow Casey on Twitter

Check out ShipBob


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