How to Succeed in Retail through Story with Erin Fasano


As humans, we connect with one another through stories. Since the beginning of time, stories are what brings people together. Stories are also what attract consumers to brands. Knowing what story to tell and how to tell it is not easy at the beginning. It takes asking customers questions, testing, and retesting to craft the story that connects consumers with your brand. Today’s guest is Erin Fasano, The Co-Founder of Starryside Company, VP of Strategy and Innovation at CORE FOODS, as well as Managing Editor of Startup CPG.

In this episode, we discuss:

  • How to craft your brand story

  • How to get market research from customers

  • Best practices with marketing for products in retailers

Show Notes

Follow Erin on LinkedIn

Check out Starryside Company

Learn from Startup CPG

Try out CORE Foods

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