Shelby Sorrel has some of the best Instagram stories on the platform. Her vibrant photos of food, restaurants, and Austin, TX have helped her build a massive following online.
She started her Instagram as a creative outlet from her corporate job. She was always getting friends to take photos with food or the newest restaurant. This creative project got heads turning, and brands and local businesses wanted to work with her to drive business. As her brand developed, so did her social media skills.
She left corporate and started working as a social media strategist for some of Austin’s top culinary and retail institutions. She has grown her own following to over 45,000 people on Instagram and has worked with major brands like Starbucks, American Express, HEB, Panera Bread, Doordash, Lyft, and many more.
In this episode, we discuss:
Shelby’s start to Instagram
How she built her audience while working in corporate America
How to get past burnout
How to stay authentic online and true to your audience.
You can follow her on Instagram
You can visit her website