Over the years, phone cameras have allowed many people to start creating photos and videos without needing a big camera. With platforms like TikTok rising, many people have become creators off of their phones. A lot of the media we consume today is created on phones. When it comes to sales for products, many brands have found success selling their product with videos made by consumers on their phones. It is almost too good to be true but it isn’t! Media creation has become more decentralized and the rise of User-Generated Content is here.
Today’s guest is Sheridan Holland, a UGC Creator for many DTC Brands.
In this episode, we discuss:
What are the most common misconceptions about UGC
What makes up a great UGC video
Frameworks for UGC videos that are most effective
What are common mistakes brands make with UGC, and how do you avoid them
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Check out Sheridan’s website