iOS 15 is here and it has completely changed how brands work with marketing and consumers. We are ushering in a new era of data privacy, where the consumers own their data, and brands have to earn the trust of consumers. Everything from email to Facebook Ads is changing but before you change your strategy, you need to understand what iOS 15 is, what’s different, and how these changes will change the different marketing channels. Today’s guest is Val Geisler who beyond being an email marketing extraordinaire, is the Customer Evangelist for Klavyio!
In this episode, we discuss:
Val breaks down data privacy, iOS 14.5, and iOS 15
Learn how Klaviyo is helping brands with the iOS 15 change
Val gives some email marketing 101 advice to help you excel
Follow Val on Twitter
Read this article by Val about iOS 15
Learn more about Klaviyo