In this episode of 'In the Cutting Room', Matthew Gattozzi discusses the misconceptions surrounding content creation in marketing, particularly the belief that content must look native to social feeds. He emphasizes the importance of producing high-quality content that resonates with audiences, regardless of its production style. Gattozzi argues that the focus should be on performance and effectiveness rather than adhering to outdated best practices. He shares examples of successful content that defies conventional wisdom and encourages brands to explore diverse content strategies to find what works best for them.

Chapters:
00:00 The Biggest Lie in Marketing
08:57 Redefining Organic Content
15:55 Finding Your Brand's Unique Voice