Your Content Should Sell

Your Content Should Sell

Every Thursday, unlock the secrets to creating ads that convert. Get in-depth breakdowns on how to ideate, produce, and analyze high-performing ads for your brand.

Every Thursday, unlock the secrets to creating ads that convert. Get in-depth breakdowns on how to ideate, produce, and analyze high-performing ads for your brand.

Every Thursday, unlock the secrets to creating ads that convert. Get in-depth breakdowns on how to ideate, produce, and analyze high-performing ads for your brand.

What's Inside Each Issue

Each newsletter unpacks the entire creative process:

Ideation: Master the art of generating fresh, compelling ad concepts that align with your brand voice and resonate with your target audience.

Production: Learn the practical steps to transform your ideas into polished ads, from messaging frameworks to visual hierarchy principles that drive engagement.

Analysis: Understand what drives success through detailed performance metrics and actionable insights you can apply to your next campaign.

Why This Newsletter?

  • Raw, unfiltered analysis of what actually works in advertising

  • Real campaign examples with performance data

  • Frameworks you can implement immediately

  • No theory – just practical strategies backed by results

Join Forward-Thinking Marketers

Get the insights you need to create ads that don't just look good – they deliver results. Every Thursday in your inbox.

What's Inside Each Issue

Each newsletter unpacks the entire creative process:

Ideation: Master the art of generating fresh, compelling ad concepts that align with your brand voice and resonate with your target audience.

Production: Learn the practical steps to transform your ideas into polished ads, from messaging frameworks to visual hierarchy principles that drive engagement.

Analysis: Understand what drives success through detailed performance metrics and actionable insights you can apply to your next campaign.

Why This Newsletter?

  • Raw, unfiltered analysis of what actually works in advertising

  • Real campaign examples with performance data

  • Frameworks you can implement immediately

  • No theory – just practical strategies backed by results

Join Forward-Thinking Marketers

Get the insights you need to create ads that don't just look good – they deliver results. Every Thursday in your inbox.

Subscribe to our Newsletter

Join 1,600+ curious subscribers, for free.

Join 1,600+ curious subscribers, for free.

I Hired an AI Employee

View Newsletter

Your growth problem isn't conversion. It's surface area.

View Newsletter

Why AI might make us worse advertisers

View Newsletter

Stop chasing AI tools and start making better ads

View Newsletter

How to plan your ads in 2026

View Newsletter

The Nuances of Creative Diversity And How We're Actually Thinking About It

View Newsletter

Everyone's Panicking About Andromeda. You Shouldn't Be.

View Newsletter

There are two types of companies, which one are you.

View Newsletter

The photography problem most brands are ignoring

View Newsletter

The biggest lie DTC marketers have been telling you about content

View Newsletter

Make More Ads. Period.

View Newsletter

The Untapped Power of Founder Ads

View Newsletter

Why Creative Volume Is Killing Your Ad Performance (And What to Do Instead)

View Newsletter

Why Your Creative Testing Strategy Needs a Complete Overhaul

View Newsletter

The Shocking Truth About Long-Form Ads (That No One Is Talking About)

View Newsletter

The Content "Rule" Every Brand Should Be Breaking in 2025

View Newsletter

The #1 Mistake Brands Make With Content (And It's Costing You)

View Newsletter

The Paradox of Creative Diversity vs. Creative Volume

View Newsletter

Speed and volume of creative could be killing your performance

View Newsletter

The Power of Hesitations to Buy

View Newsletter

The winners of Black Friday

View Newsletter

Plan Black Friday 2025 (Yes, Starting Now)

View Newsletter

Last minute prep for Black Friday

View Newsletter

Making an ad for Times Square and what I learned

View Newsletter

The Value of Photography for Brands

View Newsletter

The Influencer Paradox: When Organic Stars Don't Shine in Paid Campaigns

View Newsletter

Innovate Like Virgil Abloh: Applying the 3% Rule to Content

View Newsletter

In an ad slump? Try these exercises to get out of it.

View Newsletter

Defining Creative Testing Once and For All

View Newsletter

Statics vs. Videos - which should you use for your ads?

View Newsletter

The 100-Year-Old Best-Kept Advertising Secret

View Newsletter

How to understand your ad data

View Newsletter

The Perfect Post-Production Process

View Newsletter

How NOT to Get Sucky Footage for Your Ads

View Newsletter

The COMPLETE Creative Strategy Guide from Goodo Studios

View Newsletter

Creative Strategy + Production 101

View Newsletter

Go from No Ads to Consistent Ad Creation with These Four Steps

View Newsletter

Your 2024 Content Strategy

View Newsletter

How to Get the Most out of your Content Library

View Newsletter

Why some brands won big during BFCM

View Newsletter

How to Stand Out on Your Customers Newsfeeds

View Newsletter

The Ultimate Checklist for Content Creation in Q4

View Newsletter

Beware of these 3 things when hiring a creative agency

View Newsletter

How to Grow Retention with Content and Ads

View Newsletter

How to Find a Winning Ad Angle

View Newsletter

Unveiling the Secrets Behind Our Ad Magic

View Newsletter

Don't listen to media buyers

View Newsletter

Why Ad Data is LYING to You

View Newsletter

TikTok is BANNED! Now what?

View Newsletter

How to Make a Static Ad that Sells

View Newsletter

3 Keys to Improve Your Ads

View Newsletter

Build A Simple Ad Analysis Process

View Newsletter

How to increase LTV with content creation

View Newsletter

The Best Retention Plan Without Email or SMS

View Newsletter

Creator marketplaces are STEALING from brands

View Newsletter

The 2-hour content system: a step-by-step guide to creating content

View Newsletter

How to Save 40 Hours/Month Not Using AI

View Newsletter

How Waterboy Captivates Its Audience on TikTok

View Newsletter

10 Principles For Organic Social Content From Auditing 200+ Brands

View Newsletter

Why your landing pages make you miss the sale

View Newsletter

The Death of TikTok

View Newsletter

Is your content strategy a sugar rush or a balanced meal?

View Newsletter

BFCM is over... Now What?

View Newsletter

Content for a Product Launch: This Kickstarter project funded in 2 hours

View Newsletter

How we got over a million views on TikTok for free

View Newsletter

How to Get the Best UGC for Your Brand

View Newsletter

Websites are about to change FOREVER

View Newsletter

How to get high-end photos and videos that work

View Newsletter

Brand vs. Algorithm: How to Stand Out

View Newsletter

If You Don't Steal These Ads, I Will!

View Newsletter

Your Ultimate Guide to Preparing Content for Black Friday

View Newsletter

Your ad account isn't good, here's how to fix it

View Newsletter

3 Unconventional Tips To Grow Your TikTok

View Newsletter

One Practical Step To Understand Customer Psychology

View Newsletter

Improve Your Content Engine

View Newsletter

Increase Ad Conversion With These Creative Changes

View Newsletter

11 Ads You'll Want To Test Immediately

View Newsletter

The Ultimate Checklist to Build Your Content Strategy

View Newsletter

How To Properly Use Data To Create Winning Ads

View Newsletter

The Secret Weapon To Media Buying

View Newsletter

How We Launched Halfday's TikTok Account From Scratch

View Newsletter

10 Ads To Level Up Your Ad Account

View Newsletter

How to Create Content for Your Custom Shipping Page

View Newsletter

"Ugly" Ads VERSUS "Pretty" Ads

View Newsletter

Is AI Replacing Content Creation?

View Newsletter

How To Invest In Content Creation During A Bad Economy

View Newsletter

Direct Response Creative Is Overrated

View Newsletter

14 Ads You Need To Steal From

View Newsletter

How to Get the Most out of Your Content in 5 Simple Steps

View Newsletter

Scared about the economy and the future of marketing?

View Newsletter

Nobody cares about your product, but content can change that!

View Newsletter

18 Graphics That Will Take Your Ad Account From Good To Great

View Newsletter

How To Scale Your Organic Content Creation

View Newsletter

Creating your 10 year content plan | April GIVEAWAY

View Newsletter

4 Content Formats To Build Retention And Community

View Newsletter

No Joke - Here are 5 ads you can steal from today!

View Newsletter

How We Launched Blume's TikTok

View Newsletter

How to hire creators for your business

View Newsletter

2 types of content you need if you want to build a brand

View Newsletter

3 lessons we can learn from Super Bowl commercials

View Newsletter

Short term gains vs. long term health with content creation

View Newsletter

How to build your brand on TikTok

View Newsletter

5 ad examples you need to copy TODAY!

View Newsletter

How to Find, Shoot and Edit Influencer Content in Days vs. Weeks!

View Newsletter

Build Your Brand with Content!

View Newsletter

How to Have Winning Creative in 2022

View Newsletter

A Framework to Create a Content System

View Newsletter

How to Create Effective UGC Ads with Kristen Jones

View Newsletter

Content creation doesn't need to be complicated. Try this!

View Newsletter

Your FB ads don't work because your organic content isn't good!

View Newsletter

User-Generated Content is Overrated. Try this instead!

View Newsletter

Focus on your creating content, even when no one is watching

View Newsletter

To stand out, your content needs to break the "rules"

View Newsletter

How to grow a brand without Facebook ads

View Newsletter

Some of the biggest brands are making this mistake

View Newsletter

How to Make Your Content 1% Better

View Newsletter

See Everything Your Competition Is Doing And Beat Them

View Newsletter

Don't get behind on new content for Q4!

View Newsletter

Your social media strategy is missing something…

View Newsletter

How to Deal with Content Creation Burnout

View Newsletter

How to Build Loyal Customers with Transparency

View Newsletter