Once a month, I send ads that you can get inspiration from for your creative testing.

How do we find and save these ads?

Foreplay.

If you aren't using this tool - you are really missing out on improving your ad swipe file!

Let's not waste time - click on the button below to access the video ads because emails can't have videos.

View These Ads

Seriously click because this newsletter will mean nothing without watching the ads.

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1. Jones Road Beauty

I am a JRB stan- their team is amazing.

But bias aside, I love this intro.

Here is a high-end video that still uses principles to get conversions.

The shots continue to grab your attention.

How can you show off your product to keep?

2. Susteau

If you don't have a lot of footage in your library, this ad is a great example of how you could take images and create great videos.

If you do use images for videos, you need to keep the text moving.

Susteau does a great job of that!

3. Supersapiens

As the scenes flip, what stays in the center is the product.

Immediately you think, "what is that?!"

This ad would take a lot of planning, but if you can show your product in many scenes, this can be powerful.

Also, did you notice they put a call to action first, then gave product info, and ended with another CTA?

I will be testing that!

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4. Stoggles

I like how they used a REAL IG story boomerang to hook the viewer, and then show off high-end images. (Also my friend, Stephen, took those stunning images).

I love how they keep the pace fast even though they use images.

In the middle of the ad, when it is easy to click off, they inject fast action video to keep your attention.How can you blend mediums of stills and video to keep the pace and attention of the viewer?

5. Summer Fridays

What if you told your customer one thing?

Not every ad needs 5 product values.

The text stays the same and they let the visuals keep a viewer engaged.

The simplicity also works well in a placement like IG Stories.

6. Snibbs

Text design can elevate an ad and keep the audience engaged.

How can you keep the text moving where viewers want to keep seeing more?

The visuals are great as well, but that motion text is A+

7. Kencko

I love how they use ingredients to communicate a statement.

This smoothie = all of these ingredients.

Also that offer: "from $2.49 a smoothie"What are your economics and can you test that offer to intrigue a customer?

8. Jamby's

I have never seen a toggle on an ad, but I love it.

We see toggles on software and the internet every day.

Usually, I see checkmarks for product values, but the toggle is the next level.

The toggle keeps motion in the video to keep the viewer engaged and watching.

9. Biossance

Something I see in beauty a lot is playing with the product to show the texture and it is mesmerizing.

Biossance uses text effects with the movement of the cream - I love it!

How can you make your video intriguing for the viewer to stay engaged?

This is similar to Jones Road Beauty.

10. Huron

Comparing and contrasting is a strong way to position your product against others.

You usually see this as a graphic, but creating it as a video can be dynamic and keep people engaged.

We made this for Huron and are happy with how it turned out and performed.