Acquiring customers AIN'T EASY!

But with the right positioning, messaging, and content, you can do some pretty powerful things in your ad account.

I am about to hand you the keys to the kingdom, so buckle up!

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Key 1: Your unique product

You might be in a category that has a lot of brands with similar products or features.

We want to focus not on the similarities, but the DIFFERENCES to the other brands in your category.

The uniqueness of your product.

Take Jones Road Beauty.

They have mascara, but they don't advertise mascara because they know every other makeup brand also has mascara.

Miracle Balm is their hero product because there is nothing on the market like it.

Maybe you don't have a completely unique product like Miracle Balm, but again focus on what differentiates you.

As we create content for Harry's, we know plenty of other razors are in the market, but we focus on the aspects unique to Harry's and their razors.

This will help establish your position in the customers’ minds and how you can help them.

Key 2: Focus on the emotions

Yes, most people want healthy skin or a healthy body, but what really motivates people is feeling confident, loved, and beautiful.

As much as you need to talk about your product as a solution for their body and health, you need to focus on the emotions they should feel with your brand and product.

People will care about specific ingredients or other product values, but there is always a deeper reason why those values are important to the customer.

What compels people to buy is the undercurrent of emotions in their subconscious, so focus your copy and ads on this aspect.

As we create content for Kopari, we know people want to know if the SPF has cleaner ingredients or good coverage, but the main driver is the skin's glow and how that makes customers feel.

Key 3: Show the outcomes

When buying a personal care product, customers want to know how it will help them.

Most people talk about the outcomes, but few show the outcomes.

So if your SPF gives a glow to your skin, SHOW that glow on videos and images.

If your SPF doesn’t leave a white cast, show that on videos and images.

Images register faster and easier than words.

Especially if people aren't familiar with your product, you need to access a reference point in their minds.

By showing the white cast, you might be accessing the shame or embarrassment they felt when putting SPF on in the past.

But then, by showing the glowy skin off with Kopari SPF, you start to access the feeling of beauty and confidence.

Showing can really help consumers understand what you are saying in your script.