Today is a show and tell! Instead of us talking about creating content and how to think about it, I want to bring 5 ad examples.

I can’t embed videos on an email, so I am dropping five graphics. I think graphics are POWERFUL for ads and organic content but are not talked a lot about.

1.  Caraway

Caraway is a high-end product, so they used a high-end video to match their brand. But looking at the pans, you can’t tell what makes them different.

The graphic allows you to see what makes Caraway unique.

I love this comparison and contrast to sell their product.

2. Remrise

It could be hard to sell a product that claims their ingredients heal you.

By dropping all of these major PR hits, you build in authority into the messaging of this graphic.

I think this example can easily be copied to show off your PR hits. 

3. Year & Day

A great way to use photos within your ads and content is by adding quotes.

This quote is also showing off the Forbes authority like the example above.

You could easily do the same with a customer review if you don’t have a PR hit yet.

4. Brightland

Why buy this olive oil?

It’s just olive oil, right?

No.

Here’s the difference!

I am obsessed with how Brightland compares and contrasts them vs. their competitors.

They also educate you.

Maybe you didn’t know there was a big difference with olive oils.

5. Sijo

I love how Sijo hooks you with a great tagline above on the graphic.

Then they point out product features or benefits.

I am a big fan of having a great photo with callouts like this!