Facebook has been causing people many problems, with outages and ad accounts being frozen.

I see people bickering over TikTok vs. Facebook and which has the better opportunity.

I hear just a lot of noise about short-sided perspectives.

Look- I am not saying don't keep up with trends and do best practices, but I think people are so obsessed with quick wins that they have lost sight of the big picture.

Take a step back.

10 years from now, where do you want your brand to be?

Do you see your brand in nationwide stores? Do you see your own store in the future?

Maybe you are international, or you have a bigger product line.

What kind of content do you want to be making in 10 years?

Let these ideas and visions be your north star for today!Don't let some fight about broad targeting, or is TikTok better than Facebook to guide you.

Look, TikTok is so new, and it almost got banned in the US, as I talked about last week.

Who the heck knows where we will be advertising in 10 years?!

However, what matters if you want to survive that long is to build a compelling brand and connect with consumers.

If you start looking at how you answered where you want to see your brand in 10 years, you probably will make different decisions.

I recently started reading Perennial Seller by Ryan Holiday.

About five years ago, I saw Ryan Holiday speak live, and it was the first time I heard about the concept of evergreen content.

Holiday wanted the audience to understand that for you to last, you need to build something that can withstand the test of time, with ten years being that marker point.

You need to create a unique brand in the market that people will come back to no matter what is happening with social media, platform analytics, or anything else people get hyper-focused on nowadays.

This week's newsletter is just straight from my heart, saying WAKE UP!

Don't get lost in the minutiae of each number or campaign.

I am not saying don't care about numbers; I am just saying don't get so stuck in optimizing numbers that you forget that you are building products and a brand for PEOPLE.

I am in the business of building brands for people and a community, not just a quick return on ad spend.So many brands struggle with consistency in creating content because they are swayed by the hype of platforms and information.We are running a TikTok for a Blume, and it is easy to get caught up in views and growth, but it is only the first month.

We were able to get an amazing creator and set up a great system of creating consistently.

A video a day at minimum for a whole year will be life-changing.

We are focused on just showing up consistently and learning what customers want to see on TikTok.

The content will get better over time, I am not worried.

I am someone who can get caught up in hype a lot.

Just ask my leadership coach, Chris McCalister.

Even though we, as marketers and founders, are creating a brand, the brand is built by humans.All humans have insecurities and fears.

If you don't have any fears or insecurities please tell me your secret.

The best thing you can do is be aware of those fears and make sure they aren't driving your decision-making as a marketer and creating content.

Today's newsletter is a rallying cry to go beyond the marketing qualms of today.I challenge you to think about where you want your brand to be in 10 years.

This vision you create will change how you make content for your brand and maybe even what you focus on as a marketing department.