Buffy
Buffy
Bedding
Bedding
We asked 50 strangers to test out Buffy sheets
We asked 50 strangers to test out Buffy sheets
We asked 50 strangers to test out Buffy sheets
Services
Video Production
Creative Strategy
Main
Achievement
Main
Achievement
Create a campaign to show off the attributes of the bedding
Create a campaign to show off the attributes of the bedding
Challenges
We wanted to do an ad format that was different than what you normally see for brands. We didn't want to do scripted videos and instead wanted to find a way to talk about the attributes of the Buffy sheets from a new perspective.
We wanted to do an ad format that was different than what you normally see for brands. We didn't want to do scripted videos and instead wanted to find a way to talk about the attributes of the Buffy sheets from a new perspective.
Solutions
We decided to bring in 50 strangers into a studio over two days to ask them about sleep and then test out the Buffy sheets. They didn't know going into this shoot what the video was about, so this was truly a blind test.
Beyond the initial shoot, we will be able to cut through all of this content for months to iterate and find performance.
We decided to bring in 50 strangers into a studio over two days to ask them about sleep and then test out the Buffy sheets. They didn't know going into this shoot what the video was about, so this was truly a blind test.
Beyond the initial shoot, we will be able to cut through all of this content for months to iterate and find performance.
Videos
Buffy
Buffy
Buffy
Buffy