In this conversation, Matthew Gattozzi discusses the growing importance of long form ads for direct-to-consumer (DTC) brands. He shares insights on how longer ads can outperform shorter ones, the creative advantages they offer, and strategies for producing effective long form content. Gattozzi emphasizes the need for a shift in thinking about ad production and the potential for long form ads to enhance customer engagement and brand storytelling.

Chapters
00:00 The Rise of Long Form Ads
03:35 Why Long Form Content Works
10:01 Creating Effective Long Form Ads
15:59 Integrating Long Form into Your Strategy